Middle to Upper Income
Male and Female
The Fossil Eyewear collection offers updated styling through the
use of innovative design solutions and unique product features.The casual collection is for the value driven consumer
seeking fashionable, statement-making product.
The futuristic quality of Titanium has earned it the title of
the "strongest and lightest metal on earth". Along with
durability, corrosion resistance, lightweight and hypoallergenic
qualities, the prime advantage of the Fossil titanium product
assortment is the value positioning.
Although competitively priced, these styles have not compromised
the quality known to Safilo products.
All Fossil titanium frames have premium quality flex hinges that
add comfort and help maintain adjustments.
Fossil was founded in 1984 at a time when watches were created
for function rather than fashion. The company sought to fill
this void in the market and began designing watches to act as a
fashion accessory. Fossil incorporated a fifties Americana
design into the brand image in an attempt to target value
driven consumers. The concept paid off and Fossil quickly
emerged as the leader of a growing industry.
Today Fossil produces over three hundred different styles of
watches in a line that continually changes. Fossil's renowned
designers constantly study emerging fashion trends to bring
consumers the most unique and innovative products. After
augmenting the watch selection choice for consumers, Fossil
expanded its selection to other fashionable accessory